Hashtag

The second Accidental Art project is literally trending on Kloof Street. Brightly coloured hashtags amassed on the corner of Kloof Street in Cape Town, and we all know what hashtags mean: Something Very Important is happening.

The temporary art intervention was the mark of artist Liza Grobler, due to the installment of her permanent halfsquare accidental art piece in the upcoming weeks. In her typically playful and irreverent style, Grobler chose to glorify the symbol of our age – the hashtag. Referencing the viral nature of creative ideas, social media, conversations and collaboration, as well as the trendiness particular to this part of Cape Town, the hashtag was happily painted all over the tarmac.