Mooi uitsig to Mooiuitsig 2012

Interactive artventure for HAWK 2012 executed with the assistance of
Swain Hoogervorst and Hannah Paton. 2012

*The translation for ‘mooi uitsig’ is ‘beautiful view’. Mooiuitsig is also the name of the local community where the Penguin Kidz school is situated.

Art Entrepeneur Lien Botha is the organisor and driving force behind the first Hangklip Art Week (HAWK). As a resident of Betty’s Bay she noticed the severe impact of the economic crash on local business and artists in the region. The motivation behind the HAWK initiative is to a) establish an annual opportunity for reputable artists from the region to generate sales outside of the commercial gallery structure and b) to create an event that will serve as an economic injection for tourism in the area.

A number of acclaimed artists were invited to open their homes and studios to the public. Botha then approached Grobler to conceptualise a site-specific project that could serve as “a thread that runs through the whole project”.

Mooi uitsig to Mooiuitsig: The most recognizable aspect of the HAWK route is the landscape and its breathtaking views. One is acutely aware of the presence of the natural surroundings: rugged, dramatic and one of the most biodiverse in the country. Mooi uitsig to Mooiuitsig was tailored towards the motorists that pass through this landscape and was a treasure-hunt for travellers! The project provided a visual link between studios, local business and the Mooiuitsig community. It implemented subversive strategies to promote interaction and participation. The event culminated at the Penguin Kidz Pre primary School in Mooiuitsig with site-specific interventions and entrepreneurial interactions driven by the preschoolers and their teachers.

99 bright pink signs with iconic black binoculars marked the route and pointed at rock faces, plants and look out points as visitors drove from Gordon’s bay towards the Harold Porter National Botanical Gardens in Betty’s Bay. These arrow shaped signs directed the traveller’s gaze as they approach Hangklip by car/bike/bus. Visitors could count the signs, enter the correct number into the box at the Harold Porter Garden and stand the chance to win a mystery prize.